dips

Nutty for Nutella: The History of Nutella

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Nutella cake
Nutella cake adorned with hazelnuts.

Nutella was made by Italian confectioner Pietro Ferrero.Yes, it’s the same Ferrero that brought us the delectable Ferrero Rocher (and Tic Tac’s too). Nutella was the solution to a less expensive chocolate. Since the supply of cocoa was limited during World War II, Pietro Ferro used hazelnut which was plentiful in the Piedmont region of Italy. This simple solution extended the supply of chocolate and began a trademark taste found in Ferro’s products.

At first Nutella, originally called Pasta gianduja, was sold in loaves and mothers would slice a slab and put it in between two pieces of bread. However, children being children discarded the bread and went straight for the sweet stuff. So, innovative minds went to work to outsmart kids wanting to have their cake and eat it too, by making Nutella spreadable.

Nutella
Formerly sold in loaves in the forties, Nutella is now sold in spreadable form.

Although Nutella has been around since the forties, it was only imported from Italy to the United States in the early eighties. Now it is marketed in over 75 countries outselling all brands of peanut butter combined worldwide. Nutella is eaten on all types of bread, from bagels to muffins to toast. It goes great on waffles, crepes and crackers as well.

Here’s an idea for an informal gathering. Get some pretzels and fill your dipping bowl with Nutella…what a delicious treat! For more formal affairs, instead of chocolate, why not try Strawberries and Nutella? It’s a different taste, and sure to be the talk of the party.

Recipe for Nutella Cake: Nigella.com

Article by Monica Johnson