Scandinavians are no stranger to a drink that finds its popularity during the Christmas season—julmust. The words “jul” and “must” are Swedish for “yule” and “juice.”It’s a Scandivanian Christmas soda that is mainly consumed in Sweden. Want an indicator of its popularity in the region? Julmust outsells Coca Cola during the Christmas season and accounts for 50-percent of all soft drink volume during the month of December.
The drink is also served during Easter. None of the ingredients are different, but it goes by a different name—påskmus.The word “påsk” translate to “Easter” in Swedish.
Must is an alternative to beer, and it was created by father and son team, Robert Roberts (father) and Harry Roberts (son). The drink is compared to root beer, but it has a much sweeter taste. It contains carbonated, sugar, water, and hop and malt extract, caramel colouring, citric acid and preservatives. The carbonated beverage is sometimes stored up to a year.
Want to find julmust? You can get it at IKEA and if there is a Wegman’s in your area, check out the Grandpa Lindquist Christmas Soda.