Taco Bell fights lawsuit with ‘truth’ ads about its beef

PORTLAND, Oregon — Taco Bell launched an advertising campaign Friday to fight back against a lawsuit charging its taco filling isn’t beef.

The fast-food chain placed full-page print ads in Friday’s editions of USA TODAY, the Wall Street Journal, The New York Times and other newspapers as well as online to “set the record straight,” company President Greg Creed said.

The print ads say, in huge letters, “Thank you for suing us. Here’s the truth about our seasoned beef.” They go on to outline the ingredients. The chain did not say how much it is spending on the campaign, but such ads in national newspapers can cost more than $100,000 each. READ MORE