More than Fish and Chips on Olympic Menu in London 10,500 athletes and millions of fans during the Olympics may be a mammoth task but London 2012 is hoping to seize the opportunity to also improve the reputation of British cuisine.

Fish and chips, pie and mash or a full English breakfast are hardly top of the list for an athlete looking to make it to the finish line, let alone win a medal.

However, the London Games organizers are not planning to turn their backs on the national cuisine during their moment in the spotlight.

Indeed, they are convinced there is something in the British recipe book to please even the fussiest of eaters.

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London Restaurant Festival

London Restaurant Festival, October 8th through 13th

The inaugural London Restaurant Festival launched with a splash of red carpet glamour at the Vanity Fair opening party at Quaglino’s, an event that will doubtless become an annual glittering highlight. With the festival’s main events getting underway today, the organisers have announced gratifying levels of interest from chefs, restaurateurs and the public.

 london festival week lady at stand

Pre-event targets of signing up 500 restaurants were exceeded by more than 10% in the run-up to this week with a typically diverse range of more than 550 London establishments requesting involvement.

 The London Restaurant Festival was the inspiration of Fay Maschler, She said, “Restaurants have become a vital part of life, not just for nourishment but for socialising, inspiration, deal-doing and fun. London’s extraordinary breadth and depth of restaurants and our home grown and imported talent deserves to be recognised and celebrated in as entertaining and supportive way as possible. Other great cities have restaurant festivals. Now we do too.”
guy tossing pizza

Meanwhile tickets for festival events have been selling even more quickly than anticipated. The excitement generated by the announcement that legendary French chef Pierre Koffmann was going to be cooking at the ‘Pierre Koffmann Restaurant on the Roof at Selfridges’ saw its run extended twice. Diners will now be enjoying some of the finest food in town on top of London’s most iconic department store from today until 31 October.

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