Bright, spongy, and sweet marshmallow PEEPS are iconic Easter season candies. The poultry shaped treats can be traced back to the 1910 Just
Born Candy tradition.
Sam Born emigrated from Russia to the United States in 1910. A skilled candy maker and inventor, Born employed innovative technology to create chocolate sprinkles, the hard chocolate coating for ice cream bars, and a machine that mechanically inserted sticks into lollipops.
In 1923 Brooklyn, New York Born opened his first candy company. In an effort to alert his customers to his products’ freshness, Born daily placed a “Just Born” sign in the company’s window. The name stuck and the Just Born Company was, ahem born.
In 1932 the thriving company moved to Bethlehem, Pennsylvania. In 1953 Born acquired the Rodda Candy Company and with it the iconic PEEPS. Ever the innovative company, Just Born invented a way to mass produce the PEEPS and the company became the world’s largest manufacturer of novelty marshmallow treats.
Not just regulated to yellow baby chickens, PEEPS come in different shapes and colors for all holidays!
The Just Born Company is also responsible for the Mike and Ike, Hot Tamales, and Peanut Chew candy treats.
Written by Catrina Sally