When Labels Don’t Fit: Hispanics and Their Views of Identity

It has been nearly four decades since the United States government mandated the use by federal agencies of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, but the labels still haven’t been fully embraced by the group to which they have been affixed.

Only about one-quarter (24%) of Hispanic adults say they most often identify themselves by “Hispanic” or “Latino,” according to a new nationwide survey of Hispanic adults by the Pew Hispanic Center, a project of the Pew Research Center. About half (51%) say they identify themselves most often by their family’s country or place of origin-using such terms as Mexican, Cuban, Puerto Rican, Salvadoran or Dominican. And 21% say they use the term “American” most often to describe themselves. The share rises to 40% among those who were born in the U.S. (Read More)

Hispanic population growth influencing eating trends in U.S.

The U.S. Census indicates that the Hispanic population is expected to grow 34 percent from 2010 to 2020. Foodservice market research company NPD Group has found that this growth is beginning to influence national consumption patterns.

One of the categories where Hispanics are influencing consumption patterns is at breakfast, according to NPD’s NET (National Eating Trends) Hispanic, which is a year-long study that captures the in-home and away-from-home food and beverage consumption habits of Hispanics in the U.S. by level of acculturation.

For example, NET Hispanic reports that while non-Hispanics include non-toasted bread in 2 percent of their breakfast meals, 12 percent of Hispanics’ breakfasts include non-toasted bread. Throughout the last decade, typical consumers decreased the number of times they include non-toasted bread with their breakfasts. (READ MORE)