The Rise of Jeremy Lin- American Basketball Star of Chinese/Taiwanese Descent

Jeremy Lin – a name that few have ever heard of as little as a month ago, has become not only a household name sweeping across the basketball world, but a phenomenon whose impact extends far beyond sports. Fans and media outlets alike have become infatuated with the point guard’s sensational play as well as his improbable journey, with nicknames such as “Linsanity” and “Linderella” dominating the headlines for the past few weeks. As a result, advertisers have been lining up to grasp the marketing opportunity. The appeal is obvious; beyond the fact that Lin is the first American player of Chinese or Taiwanese descent to play in the NBA, the classic underdog story in addition to his humble, affable persona make a perfect spokesperson to reach a broad audience. (Read More)

Find out What Restaurants in New York have Jeremy Lin Inspired Food & Drink Specials